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Secrets to Sticking to Business NY Resolutions
For many small business owners or budding entrepreneurs, the story is the same every New Year’s Day. You write up a new business plan or make a list of changes that you wish to implement that are...
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The Value Of A Customer Feedback Email
No ecommerce brand can really afford to skip the customer feedback email, and yet so many often do. Effective feedback solicitation is incredibly simple, and it can be as quick as an email with a...
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Improve Your Email Deliverability And Stop Landing In Spam
Email deliverability is a big issue in email marketing, and the most surprising fact about this is that many brands don’t even realize there is an issue at all. Emails landing in spam folders, to never...
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Creative Promotion Ideas To Drum Up Excitement For A Sale
Planning store traffic, running profit margins, they’re both common practices before a big promotion, but it takes more than that to run a successful sale. Most of your success will actually reside in...
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Decreasing Those Shopping Cart Abandonment Rates
Shopping cart abandonment seems like a bizarre idea when you consider it in the brick and mortar sense. Imagine going into your favorite shop, and seeing customers filling up their carts only to leave...
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The Impact Of Live Chat On Your Average Order Values
When you think of live chat, you may not consider how the presence of a live chat can affect your average order value. However, just like shopping in-store provides the benefit of live associates to...
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How To Avoid Bad Reviews
If you had the opportunity to lessen your chance at the repercussions of some potentially bad reviews for your business, would you? Of course, you would. When it comes to your online reputation and the...
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Common Email Subject Line Myths
Research into email subject line trends is a big part of making sure your email marketing stays effective and relevant. One huge problem with this, however, is that there are many myths circulating out...
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Creating An Engaging Shipping Confirmation Email
When a customer makes an order online, they’re excited to get their package. When that shipping confirmation email comes through, it’s a pretty exciting time, making this an email they’re extremely...
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How to Spot an Online Scam
Due to the rise and advancements being made in technology, scams are becoming more and more prevalent. Scams today target your money as well as personal details, so it is important to understand...
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Why Social Proof Matters in the eCommerce Environment
Social proof is the psychological and social phenomenon where people copy the actions of others to undertake behavior in any given situation. In the eCommerce world, this kind of science plays a key...
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Where Social Proof Can Be Leveraged to Drive Sales
Social proof involves proving to your potential customers that you are the right company and you have the products they need. People often depend on the actions and behavior of others to determine...
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How to Effectively Increase Sales Through Product Content
When you have a business, product descriptions do matter and make a difference in an online shopper’s purchasing decision. One company actually saw a dramatic 84% increase in its traffic in just one...
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Email Blacklists and How to Avoid Them
Email marketing is a good way to get the click-throughs you are looking for, and they also allow you the chance to get creative and include a call to action; however, none of this will matter if you...
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How to Reduce Bounce Rates
If customers are visiting your eCommerce site but are leaving before they make a purchase, then you are probably going to end up seeing higher bounce rates. The bounce rate is the percentage of...
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Implementing a More Successful Return Policy
When you have a business, it is only a matter of time before you have to start dealing with returns, refunds, and exchanges and all that comes with it. Not every customer is going to walk away 100%...
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Understanding Lifecycle Email Marketing
When you think of the customer’s buying journey, you have to consider engagement, the impact of your brand, and the steps each person takes on their way to making purchasing decisions. Lifecycle email...
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Finding The Right Hashtags To Use On Instagram
With your Instagram account all setup, and your content lined up to post, it’s now time to master your hashtags. Hashtags are incredibly important on Instagram, as they allow your posts to be...
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Mastering Your Instagram Feed
For today’s small businesses, you can’t afford to ignore Instagram. However, once you have your account started up, you have to figure out what’s going on that page. It’s recommended to post between 1...
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How To Start An Online Business
The good news with becoming an Entrepreneur or small business owner is you don’t necessarily need a college degree, a bunch of cash in the bank or even business experience to start something that could...
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